About Us | You Good? Clothing

It started with a question

We kept hearing the same throwaway line everywhere: “You good?”

At work. In group chats. At the pub. Most of the time no one really meant it, and no one knew how to answer it honestly.

So we put it on a shirt and decided to make it mean something again.

Who we are

You Good? Clothing is a small, independent Queensland streetwear label that puts mental health front and centre – no fluff, no toxic positivity, no corporate spin.

We’re built by people who know what it looks like when someone is not okay, and how much difference a real check-in, a cuppa or a “hey, I’ve got you” can make.

This brand is our way of turning those moments into something you can actually wear.

What we make

On the surface: shirts, tees, hoodies and other custom streetwear.

Underneath, every piece is:

  • A conversation starter – bold prints that make “You good?” more than small talk.
  • A mental health shirt with purpose – designs built around real feelings, real yarns and real lived experience.
  • Streetwear you actually reach for – comfy fits, quality blanks and graphics that feel like you, not a walking billboard.

We’re not here for throwaway merch. We want pieces you wear to death, spill coffee on, cry in, laugh in and lend to a mate who needs it more that day.

What we stand for

Realness
No filters, no sugar-coating. We talk about mental health the way we talk to our mates: honest, messy, sometimes sweary, always with care.

Connection
Every print is an invitation to check in, answer honestly and start the tricky conversation without a big awkward speech.

Giving back
We don’t just talk about mental health, we back it. 25% of our profits go to grassroots Aussie mental health organisations doing the on-the-ground work in communities like ours.

Quality and style
If it doesn’t feel good on your body, it will not stay in your wardrobe. We focus on fit, feel and longevity so your favourite “you good?” shirt keeps showing up for you, wash after wash.

How your shirt helps

When you wear YGC, a few things can happen:

  • Someone reads your back or your chest and laughs, nods or says, “Honestly? Not really.”
  • A tiny crack opens for a real conversation instead of the usual “yeah, all good”.
  • Part of what you paid goes straight toward keeping mental health support going in the real world.

One tee. One hoodie. One tiny moment of courage. It all stacks up.

We’re just getting started

We’re not a massive brand, and we like it that way. It means we can stay close to our community, listen properly and build this with you – drop by drop, yarn by yarn.

Thanks for being here, for repping the message and for giving a damn.

And if no one has asked you properly today:

You good? 💜🩵